Title

Is Mark Waugh as good at endorsing a product as he is at cricket? a positive appraisal of celebrity endorsement models

Document Type

Presentation

Publication details

Pervan, SJ, Hill, R & Potter M 1997, 'Is Mark Waugh as good at endorsing a product as he is at cricket? a positive appraisal of celebrity endorsement models', paper presented to the Australia and New Zealand Marketing Educators' Conference (ANZMEC), Melbourne, Vic., 1-3 December.

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