Document Type
Presentation
Publication details
Cameron, R & Miller, P 2010, 'Introducing mixed methods in applied business research training', paper presented to Managing and marketing organizations in an era of global economic uncertainty and environmental complexity: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, Oulu, Finland, 12-15 July.
Peer Reviewed
Peer-Reviewed
COinS
Included in
Education Commons, Management Sciences and Quantitative Methods Commons, Marketing Commons