Pre-print of Cameron, L, Miller, P & Frew, E 2010, 'Relationship marketing in the recruitment and retention of service industry staff in family owned business: an Australian regional study', Journal of Human Resources in Hospitality and Tourism, vol. 9, no. 1, pp. 71-91.
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Relationship marketing is a practice that has been used effectively in marketing products and services to customers. Its use as a means of enhancing relationship outcomes between employer and employee in family-owned business is yet to be appreciated. A triangulation of research was conducted into family-owned and family-managed small businesses in the service industry in rural and regional Australia. This article reports on the possible benefits of adapting a new relationship marketing model for the recruitment and retention of employees and the beneficial outcomes for employers in their employees in their endeavor to recruit and retain staff.