Title

Fan reaction to the match day experience: a case study in English professional rugby league football

Document Type

Article

Publication details

Meir, RA 2000, 'Fan reaction to the match day experience: a case study in English professional rugby league football', Sport Marketing Quarterly, vol. 9, no. 1, pp. 34-42.

Abstract

Although product augmentation is nothing new in the traditional consumer services sector, it is still to be applied widely across the professional sport industry globally.