Title

Fan reaction to the match day experience: a case study in English professional rugby league football

Document Type

Article

Publication details

Meir, RA 2000, 'Fan reaction to the match day experience: a case study in English professional rugby league football', Sport Marketing Quarterly, vol. 9, no. 1, pp. 34-42.

Abstract

Although product augmentation is nothing new in the traditional consumer services sector, it is still to be applied widely across the professional sport industry globally.

This document is currently not available here.

Find in your library

Share

COinS