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Abstract

This research investigates the use of digital information, primarily through computers and the internet, by small and medium beef cattle producers to see how access, acquisition, interaction, generation and use of information takes place within their enterprises. From qualitative data, cost and learning effects for uptake of digital technology are isolated from age and gender influences. This research uses cost and learning theory to point to the means of growing producer capabilities to implement digital technology as part of a production system, and to explain why, in many cases, implementation of digital technologies has resulted only in use as communication or storage devices rather than tools for analysis of production.

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