Document Type

Article

Publication details

Jackson, JG 2002, 'The marketing of university courses under Sections 52 and 53 of the Trade Practices Act 1974 (Cth)', Southern Cross University Law Review, vol. 6, pp. 106-132.

Peer Reviewed

Peer-Reviewed

Abstract

With today's educational administrators speaking of education as a product, and providing students with services as consumers or clients and student recruitment as marketing this indicates that higher education should be regulated under legislation such as the Trade Practices Act or State Fair Trading Acts - relevant law relating to misrepresentation at common law and under statute - universities need to consider putting in place compliance programs as recommended by the ACCC - faced with legal risks universities would need Council approved policy on systems in place to ensure compliance with legislation, such as educating staff as to truth in advertising responsibilities.