Title

Social marketing: current issues and future challenges

Document Type

Book chapter

Publication details

Rundle-Thiele, S, Kubacki, K, Leo, C, Arli, D, Cairns, J, Dietrich, T, Palmer, J & Szablewska, N 2013, 'Social marketing: current issues and future challenges', in K Kubacki & S Rundle-Thiele (eds), Contemporary issues in social marketing, Cambridge Scholars Publishing, Newcastle, UK. ISBN: 9781443850247

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