Title

Island leverage: Vanessa Quai Vanuatu and transnational career performance

Document Type

Article

Publication details

Hayward, P 2013, 'Island leverage: Vanessa Quai Vanuatu and transnational career performance', Popular Music and Society, vol. 36, no. 2, pp. 162-174.

Published version available from:

http://doi.org/10.1080/03007766.2012.655448

Peer Reviewed

Peer-Reviewed

Abstract

Performers from non-Western locations have a number of options when attempting to access Western music markets. This case analyzes the manner in which a performer from a tiny national market, remote from the Western music industry's North Atlantic center, succeeded in deploying her heritage and location to gain a foothold in regional and international markets without the involvement of a powerful Western company and/or patron to mold and mediate her access.