Title

Takarajima: a treasured island: exogeneity, folkloric identity and local branding

Document Type

Article

Publication details

Hayward, P & Kuwahara, S 2014, 'Takarajima: a treasured island: exogeneity, folkloric identity and local branding', Journal of Marine and Island Cultures, vol. 3, no. 1, pp. 20-30.

Article available on Open Access

Peer Reviewed

Peer-Reviewed

Abstract

This article examines the manner in which local identity can be constructed on small islands from the selective prioritisation and elaboration of exogenous elements that become localised by this process and can subsequently function as a brand within contemporary tourism markets. The particular analysis of identity motifs on Takarajima island that we expound examines aspects of the relationships between folklore and contemporary media and references contemporary debates concerning archaeology’s interface with folklore and popular culture in the context of (non-scientific) ‘treasure hunting’.