Festivals, events and the destination
Derrett, R 2003, 'Festivals, events and the destination', in I Yeoman, M Robertson, J Ali-Knight, S Drummond & U McMahon-Beattie (eds), Festival and event management: an international arts and culture perspective, Butterworth Architecture, Oxford, pp. 32-50. ISBN: 9780750658720
This chapter explores the relationship between festivals and events and a destination's prosperity, identity, tourism image and marketing strategies. It explains the roles festivals and events play as attractions and markers in the tourism system. It identifies qualities that make festivals special. It also explores the links between event management and host communities, government at all levels, media, community cultural development and specific special interest sectors.