Document Type

Conference publication

Publication details

Wheeler, F, Weiler, B, Warwick, F 2009, 'Rebranding tourism a process view of regional destination branding', in J Carlsen, M Hughes, K Holmes & R Jones (eds), CAUTHE 2009: See Change: Tourism & Hospitality in a Dynamic World, Perth, WA, 10-13 February, Curtin University of Technology, Perth, WA.

Peer Reviewed


ERA Reviewers Only

Included in

Tourism Commons