Title

Lads, larrikins and mates: hegemonic masculinities in Australian beer advertisements

Document Type

Book chapter

Publication details

Mckay, J, Emmison, M & Mikosza, J 2009, 'Lads larrikins and mates: hegemonic masculinities in Australian beer advertisements', in LA Wenner & SJ Jackson (eds), Sport beer and gender: promotional culture and contemporary social life, Peter Lang, New York, pp. 163-179. ISBN: 9781433104886

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