Marketing wine and wine tourism in the ‘fortunate islands': case study

Document Type

Book chapter

Publication details

Alonso, A, Sheridan, L & Scherrer, P 2009, 'Marketing wine and wine tourism in the ‘fortunate islands’' in D Lee-Ross & C Lashley, Entrepreneurship and small business management in the hospitality industry, Butterworth-Heinemann, Amsterdam ; Boston ; London. ISBN: 9780750684484

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