Title

Domestic air transport factors and tourism destination competitiveness indices: examples from Australia and Brazil

Document Type

Conference publication

Publication details

Koo, TTR & Lohmann, GM 2011, 'Domestic air transport factors and tourism destination competitiveness indices: examples from Australia and Brazil', in MJ Gross (ed.), CAUTHE 2011 national conference: tourism: creating a brilliant blend, Adelaide, SA, 8-11 February, School of Management, University of South Australia, Adelaide, SA, pp. 408-421. ISBN: 9780987050700

Abstract

For large geographically countries, the provision of domestic air transport is a vital contributor to tourism destination competitiveness as it creates opportunities for internal dispersal of domestic as well as international travellers. Among the various studies on tourism destination competitiveness, the Travel and Tourism Competitiveness Index (TTCI) is one that makes specific use of air transport data. Air transport is one of the fourteen indicators (or 'pillars') to comprise the TTCI, consisting of variables such as available seat kilometres (ASK), number of departures per population, airport density, number of airlines, among others. Making use of Shaw's (1982) aviation factors (including safety, network coverage, service consistency etc) relevant to tourism development and the use of comparative case studies between Australia and Brazil, we argue that the existing air transport variables comprising the TTCI do not properly measure tourism destination competitiveness, particularly in the case of a developing, geographically large country such as Brazil.

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