The future of relationship marketing

Document Type


Publication details

Vitartas, P 2007, 'The future of relationship marketing', Journal of Management and Organization vol. 13, no. 1, pp. 80-84.

Publisher's version of this book review available at http://jmo.e-contentmanagement.com/archives/vol/13/issue/1/

Additional information

Review of Bejou, D & Palmer A (eds) 2005, The future of relationship marketing, The Best Business Books, Binghamton, NY. ISBN: 07879031620