Title

Transforming marketing principles curriculum for creativity and sustainability : a scholarship approach

Document Type

Conference publication

Publication details

von der Heidt, T 2017, 'Transforming marketing principles curriculum for creativity and sustainability : a scholarship approach', paper presented to the Higher Education Research and Development Society of Australasia (HERDSA) 2017, Sydney, NSW, 27-30 June.

Peer Reviewed

Peer-Reviewed

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