A review of the use of mixed methods in organisational research
Cameron, R & Molina-Azorin, JF 2010, 'A review of the use of mixed methods in organisational research', 9th European Conference on Research Methodology for Business and Management Studies, Madrid, Spain, 24-25 June, ECRM.
Mixed methods research (the combined use of quantitative and qualitative methods in the same study) is becoming an increasingly popular approach in the discipline fields of sociology, psychology, education and health sciences. Calls for the integration of quantitative and qualitative research methods have been advanced in these fields. A key feature of mixed methods research is its methodological pluralism, which frequently results in superior research compared to monomethod designs. The overall purpose and central premise of mixed methods is that the use of quantitative and qualitative approaches in combination provides a better understanding of research problems and complex phenomena than either approach alone. Despite calls for the combined use of quantitative and qualitative research in business and management studies, the use of mixed methods in business and management has seldom been studied. The purpose of this paper is to review the application of mixed methods research within organisational and strategic management research. The study reported in this paper identifies the use of mixed methods in three management journals for the period 2003 to 2009: Organizational Research Methods, Journal of Organizational Behavior and the Strategic Management Journal. The landmark Tashakkori and Teddlie (2003) Handbook of mixed methods in social and behavioral research, played a pivotal role in providing both the visibility and credibility of mixed methods as a third methodological movement. Business and management researchers need to be made aware of the growing use and acceptance of mixed methods research within business and management journals. This paper examines the main characteristics of mixed methods studies (purposes and designs) and posits suggestions on the application of mixed methodologies.