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Post-print of: Strickland, CR, Taylor, A, Hendon, KJ, Provost, S, & Bizo, LA 2006, 'Erroneous beliefs among frequent fruit-machine gamblers', Gambling Research: Journal of the National Association for Gambling Studies, vol. 18, no. 2, pp. 42-54.

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The present studies investigated the extent to which fruit-machine gamblers held erroneous beliefs, specifically the illusion of control and gambler’s fallacy. In Study 1, 9 participants were interviewed and their audiotaped responses submitted to a thematic analysis, which suggested that the 4 frequent gamblers were more likely to express beliefs and statements consistent with the cognitive biases of illusion of control and the gambler’s fallacy than the 5 infrequent gamblers. This observation was confirmed in the second study when the Gamblers’ Beliefs Questionnaire (GBQ) was completed by 37 participants (10 frequent gamblers, 11 infrequent gamblers and 16 non-gamblers). Frequent fruit machine gamblers were more inclined than infrequent fruit machine gamblers to express beliefs consistent with the cognitive biases, the illusion of control and the gambler’s fallacy.

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