Title

Is there a place for human rights in defining the social good in social marketing?

Document Type

Conference publication

Publication details

Szablewska, N 2012, 'Is there a place for human rights in defining the social good in social marketing?', in K Kubacki & S Rundle-Thiele (eds.), Proceedings of the 2012 International Social Marketing Conference (ISM), Griffith University, Brisbane, Qld., 27-29 June, pp.231-235. ISBN 9781921760686

Published version available from:

http://www.aasm.org.au/events/conferences/

Peer Reviewed

Peer-Reviewed

Share

COinS