Is there a place for human rights in defining the social good in social marketing?
Szablewska, N 2012, 'Is there a place for human rights in defining the social good in social marketing?', in K Kubacki & S Rundle-Thiele (eds.), Proceedings of the 2012 International Social Marketing Conference (ISM), Griffith University, Brisbane, Qld., 27-29 June, pp.231-235. ISBN 9781921760686
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