Title

Understanding the social good : avoiding wrath

Document Type

Presentation

Publication details

Szablewska, N & Kubacki, K 2013, 'Understanding the social good : avoiding wrath', paper presented to the 2013 World Marketing Congress Special Session on Looking Forward, Looking Back : The 7 Sins of Social Marketing, Monash University, Melbourne, Vic., 17-20 July.

Peer Reviewed

Peer-Reviewed

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